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Website Copy & Design

City Tax Services

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The Background: City Tax Services is a 20-year-old tax return and consulting business. The owner is an IRS Registered Tax Return Preparer who offers filing for personal and business taxes, and financial consulting to small businesses.

 

The Project: For 20-years, the owner conducted his business face-to-face in the office. The pandemic made this problematic. Their strategic plan was to expand their reach by re-branding their business and marketing themselves as an online, contactless service provider.

 

The Service: This was a full service project. I created a new logo, which I designed in Canva. I wrote website copy, and built the website on www.wix.com. My concept was to embody the voice the client uses when he serves his own; professional, community-focused and family-oriented.

Spoken Word

 

The Background: Spoken Word is a Christian-based blog that provides spiritual encouragement for young adults.

 

The Project: The client wanted to optimize her “About Me” page to increase her readership.  She felt that it needed to express her brand voice, and connect with her readers by being more personal.

 

The Service: Understanding how important “About Me” pages are in marketing and building a loyal target audience, I re-wrote the copy for her page that reflected her personality and voice for a more relatable and endearing tone.

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